SERVICES
What we do
Public Relations and Crisis Management
Public Relations
At African Elite Group, we combine the art of storytelling with unique customer experiences ensuring that the brands we touch, stand out, remain relevant, influence minds, and win hearts.
Crisis Management
Even the best-run companies that follow the rules can end up in the cross-hairs of the press. Especially if there’s a juicy story about an unintentional breach of the law, a lawsuit from a vendor or competitor, or a client issue that’s spiraled out of control.
What do you do? That’s where we come in.
Strategy and Communications Advisory
Strategy
We help organizations leverage high impact strategic communications and marketing techniques to solve their most difficult challenges and activate growth opportunities.
Communications Advisory
Whether you would like to pick the services you need or require us to develop a full communications plan, our team of consultants is there to advise and help realize your communications plan.
Media Relations and Coverage
Media Relations
With our experienced PR team and access to thousands of news media outlets, we’ll help you identify what is newsworthy about your brand, and get you the media coverage to gain more authority, and grow in your industry.
Media Coverage
At African Elite Group we provide media coverage in line with your organization’s goals and communication objectives. With our international team of journalists and media experts, the world is your oyster.
Brand and Press Events
Brand Events
African Elite Group provides strategic and effective action plans to ensure the exposure of your events.
Press Events
From media breakfasts to targeted events with specific journalists or even influencers, the African Elite Group team provides strategic and effective action plans to match your brand and ensure the exposure of your events.
Press Release Distribution and Monitoring
Press Release Distribution
Our reach is extensive across Eastern Africa, for clients who require press release distribution in this region.
Monitoring
For each press release distribution, we include a Monitoring service that offers deeper insight into the media impact of their press releases, offering even greater visibility on the return on investment of their campaigns.
Digital Marketing and Content Creation
Digital Marketing
Social media is a powerful way to build brand awareness, build a positive image, and drive lead generation. We specialize in strategic social media campaigns that focus on building and protecting a positive brand image thus bolstering reputation among key stakeholders, and driving new leads for your business.
Content Creation
At African Elite Group, we specialize in helping our clients plan, produce, and promote content that drives audience engagement and conversions. Our full suite of content services includes:
- Digital Content Strategy
- Content Production
- Video Production
- Graphic Design·
Media training
Media Training
How you communicate with the media can make or break your reputation. Our media training programs give you tailored and practical skills to develop the right key messages for your brand or business and deliver them with confidence.
Influencer Management
Influencer Management
Beyond strong impressions, we look to build brand alliances with the talent to drive sales through affiliation and awareness. Our team lives and breathes the social space, and understands the delicate balance between traditional advertising and editorial content. We know how to deliver a brand message in a way that is honestly endorsed by the talent.
HOW WE DO IT?
1
Understand
Understand our client’s needs and the business challenge and getting in depth insight on the system in which the brand sits is paramount.
Strategise
Select the direction for the communication strategy. What specific interests will we use to pursue and what language will be selected in order to achieve these interests.
2
3
Execute
Translate the visionary strategic planning into action and develop necessary measures and other tracking tools .